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Galbi Korean BBQ restaurant logo

Galbi is a Korean BBQ restaurant built around community, energy, and great food - the brand just wasn't quite catching that atmosphere yet.

I repositioned the brand to reflect the lively, social energy that makes Korean BBQ so special. The logo has a relaxed, confident feel, and film photography brings out the warmth of the dining room. Bold colour and simple illustration tie it together, with a refreshed social presence to complete the look.

Galbi

korean-bbq-restaurant-storefront-sign
Galbi branded stickers applied to a lamp post as street-level brand placement
A diner picking up dumplings at Galbi, with the restaurant's branding visible in the background

I created mix of social content and in-house branding, including menus, stickers, packaging, and marketing materials, alongside the photography and social posts that bring the day-to-day brand to life.

Galbi Korean BBQ restaurant menu design
Galbi branded receipt design
Galbi restaurant menu shown in use at the table

Social Goats is a design studio specialising in brand identity, motion design, and social-first content for independent, culture-driven businesses.

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