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Regular Petes gothic coffee shop brand logo

Regular
Pete's

Regular Pete's is a gothic coffee shop concept. The brand was designed to make everyday coffee instantly recognisable. I built the identity with a new logo, colour system, and imagery.  I then rebuilt their Instagram into a scroll-stopping, interactive feed designed around engagement and current trends.

Regular Petes Instagram post featuring coffee styled with playful emoji graphics
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Logo, colour system, brand imagery, and a full Instagram redesign. A gothic coffee brand with a look and feed that actually stops the scroll.

A customer outside the Regular Petes coffee shop storefront
Regular Petes Instagram post announcing a new flavour reveal
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Regular Petes Instagram post showcasing the brand's gothic coffee aesthetic

Social Goats is a design studio specialising in brand identity, motion design, and social-first content for independent, culture-driven businesses.

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