top of page

Regular
Pete's
Regular Pete's is a gothic coffee shop concept. The brand was designed to make everyday coffee instantly recognisable. I built the identity with a new logo, colour system, and imagery. I then rebuilt their Instagram into a scroll-stopping, interactive feed designed around engagement and current trends.



Logo, colour system, brand imagery, and a full Instagram redesign. A gothic coffee brand with a look and feed that actually stops the scroll.




bottom of page